Main Ideas
After reading this chapter I was able to learn a few things about social networking, and how social network sites work. This chapter covers how users develop an identity in social networking communities by completing a profile and making it personal. It also discusses how social networks encourage the participation of its users with tools such as share buttons, applications, and activity streams.
Strengths and Weaknesses
Of all the chapters that we have read for this class so far, this chapter I understood the most. I like how it explained social networking sites and what their looking for to remain wanted by the community. It went into depth on secondary content and how things others create we tend to redistribute especially on sites such as Facebook, and Pinterest. However, although this chapter explained the uses of social networking and its relevance its weakness was that it did not thoroughly explain how these sites find their fan base. After a site is created how does it actively establish its presence within the community?
Terminologies
As with the last chapter, after reading chapter 5 I found a few terminologies that I did not know. Such as skins, ambient intimacy, stickiness, vertical networks, friendvertising. Skins is another word used for themes such as colors, fonts, and menu styles. Ambient intimacy refers to our ability to stay in touch. Stickiness (which I thought was a really strange word to describe a social network site), explains how well a site can retain visitors. Vertical networks describes the narrow deep focus of a social networking site and how it differentiates itself from others. Lastly, friendvertising is a brands use of a social network to build media value.
Social Data
Social data can best be described as an analysis a website gives of its users. I HATE social data, it almost makes me feel as if I am being followed or watched. Social networks should not own our social data or be able to see what we do outside of their network to collect our information because it is an invasion of privacy. Any time I am asked for my location for a social media website I always say no because I feel like this is the easiest way for them to come in contact with your whereabouts and the deposits of your digital footprint.
Facebook Friends
Now, I know some people will disagree with me when it comes to this topic but I am not big on Facebook friends. A lot of times I don't think to hard into it when someone request to be my friend on Facebook because 90% of the time if they are requesting me I know them. When asked if I think its appropriate to be Facebook friends with your professor I would say yes. I actually think that it can be used as a tool that is useful to students when it comes to networking and communication.
Facebook Friends vs. Real Friends
In my opinion, Facebook friends and real friends are not the same thing. Facebook friends a lot times are people you socialize with it does not necessarily mean you keep in contact with them outside of Facebook. However, I do believe Facebook fans are real fans, there are a few pages I follow on Facebook that I would consider myself to still be a fan of outside of Facebook such as for local brands, or stores.
Brand Profile
I analyzed a brand profile on Facebook called Material Girls. From this profile I found that it has a variety of assets such as prices, pictures of new garments being sold, and specials. This brand uses Facebook to its ability by giving consumers the ability to see what exactly they hold in store. It helps consumers engage and become more social with the brand. The brand fans on this profile seem very passionate and engaged about their products. I found that most of the brand fans were locals who go to the store often which may be why the profile has gained so much popularity. However, this brand could improve its profile by adding more pictures of the full outfits they display on actual mannequins or models so the consumer can see the products better.
Chapter Overview
I enjoyed reading this chapter the most, it gave me a better understanding of social networks and their uses regarding social profiles, identity reflectors, and branding. I plan to use this knowledge to apply to my own social networks.
Sunday, September 18, 2016
Sunday, September 11, 2016
Chapter 4: Digital Communities
Main Ideas
After reading this chapter I have found that the main ideas consist of the impression different ideas leave on a social media community. It describes how the evolution of online communities continues to change with the use of different influences. In other words, this chapter covers the extension of relationships and interactions online amongst different online communities.
Strengths and Weaknesses
In all, I enjoyed reading this chapter however there were a few strengths and weaknesses. From this chapter I learned a lot about online networks and how the underlying structure of communities is present throughout social media. This chapter is very detailed when it comes to understanding interactions and behavior. However, the use of examples were lacking I became confused while reading when the chapter discussed how ideas travel in a community. It did not explain how ideas continue to travel it only when into depth about how they begin.
Terminologies
While reading this chapter there were a few terminologies that I had never heard before such as social graphs, object socialite, media multiplexity, media democratization, and flaming. The term I found most interesting was "flaming". Flaming is when a post contains all capital letters, many of times I have seen people do this on Facebook or other sites where you can post things but never I did think there was a term for it.
Facebook Friends
After reviewing a list of friends I have on Facebook I have found that many of my friends are strong ties. There are very few people on my list of friends that I would consider weak ties. My Facebook is predominately full of family members and close friends I would only consider a handful to have a superficial experience with making them my Facebook friend.
Facebook and Friendly Relationships
I believe that Facebook is a good tool to know how to use. It can strengthen your relationship with friends, family, and coworkers by staying connected and using it to pay regards to other people and the relationship/friendship you share with them.
Twitter Search
I searched twitter for a handful of hashtags that I like such as #sephora, #betsyjohnson, and #levis. After searching these hashtags I found that a lot of the impressions were related to different products and experiences. The most influential tweets I found were from celebrities or the owners of the company themselves.
Chapter Synopsis
This chapter gave me a better understanding of social media and its relation to merchandising by understanding social capital, influence, and social communities. These relate to each other by the use of influence throughout online communities and the impression people leave socially.
After reading this chapter I have found that the main ideas consist of the impression different ideas leave on a social media community. It describes how the evolution of online communities continues to change with the use of different influences. In other words, this chapter covers the extension of relationships and interactions online amongst different online communities.
Strengths and Weaknesses
In all, I enjoyed reading this chapter however there were a few strengths and weaknesses. From this chapter I learned a lot about online networks and how the underlying structure of communities is present throughout social media. This chapter is very detailed when it comes to understanding interactions and behavior. However, the use of examples were lacking I became confused while reading when the chapter discussed how ideas travel in a community. It did not explain how ideas continue to travel it only when into depth about how they begin.
Terminologies
While reading this chapter there were a few terminologies that I had never heard before such as social graphs, object socialite, media multiplexity, media democratization, and flaming. The term I found most interesting was "flaming". Flaming is when a post contains all capital letters, many of times I have seen people do this on Facebook or other sites where you can post things but never I did think there was a term for it.
Facebook Friends
After reviewing a list of friends I have on Facebook I have found that many of my friends are strong ties. There are very few people on my list of friends that I would consider weak ties. My Facebook is predominately full of family members and close friends I would only consider a handful to have a superficial experience with making them my Facebook friend.
Facebook and Friendly Relationships
I believe that Facebook is a good tool to know how to use. It can strengthen your relationship with friends, family, and coworkers by staying connected and using it to pay regards to other people and the relationship/friendship you share with them.
Twitter Search
I searched twitter for a handful of hashtags that I like such as #sephora, #betsyjohnson, and #levis. After searching these hashtags I found that a lot of the impressions were related to different products and experiences. The most influential tweets I found were from celebrities or the owners of the company themselves.
Chapter Synopsis
This chapter gave me a better understanding of social media and its relation to merchandising by understanding social capital, influence, and social communities. These relate to each other by the use of influence throughout online communities and the impression people leave socially.
Chapter 3: Social Consumer
Social Footprint and Social Media Zones
A social footprint is a mark a person makes after using a digital space. From reading this chapter I have found that I am active in all 4 social media zones which include social community, publishing, commerce, and entertainment leaving a social footprint in each. From zones 1 and 2 I use my Facebook, Instagram, and Pinterest to interact with the community and publish the things I find most interesting. For zones 3 and 4 I am actively on Netflix and sites such as Amazon, Sephora, and Ebay to purchase items and stay connected.
Digital Brand Names
A digital brand name can be considered a form of ID, it heightens the meaning associated with ones name. If I were a brand, my digital brand name would be Bananas Closet. As strange as it may sound I would choose this brand name because it is memorable. I have found that people usually pay more attention to things that are out of the ordinary, so this name would build a social presence and arouse curiosity.
Social Media Addicts
Am I a social media addict? Yeah! I may not post or publish as much as others do but I am always looking for something new throughout all of my social media outlets. I guess you could say I surf through the internet to remain connected. I undoubtedly am always on my phone or tablet purchasing items or streaming something.
Market Segmentation's
Market segmentation is essential to adopting new strategies within social media. From this I have chosen a target audience from a business best known as Victoria Secret. The target audience for Victoria Secret displays demographic, psycho graphic, beneficial, behavioral, and geographic segmentation. This business usually targets women of all ages that need under clothing, however they do sell other products such as perfumes, lotions, body washes, and lip care. This can be seen as beneficial to consumers because of the amount of products they have available. They encourage the behavior of their consumers by understanding what they like and purchase the most. They market these segmentation's through the use of their website, Instagram, Pinterest and variety of other social media outlets. Victoria Secret is well known for its fashion shows, however they also offer fundraisers and events that can be put towards other causes. Social technology plays a huge role in the lives of these market segmentation members. In order to keep up with any sales promotions or events users have to stay connected, it can be understood as a way to keep in touch.
Chapter Synopsis
I enjoyed reading this chapter, it opened my eyes to a lot of things I never thought regarding social media. Such as the use of different segmentation's and how that plays a huge part on what people do and do not purchase or use. It also gave me a better understanding on how culture plays such a significant role on consumer behavior. This chapter helped me develop an understanding of the uses of social media within marketing and merchandising. With the rapid expansion of the internet across the globe, social media is mandatory for both of these fields to understand what a consumer truly wants and needs.
A social footprint is a mark a person makes after using a digital space. From reading this chapter I have found that I am active in all 4 social media zones which include social community, publishing, commerce, and entertainment leaving a social footprint in each. From zones 1 and 2 I use my Facebook, Instagram, and Pinterest to interact with the community and publish the things I find most interesting. For zones 3 and 4 I am actively on Netflix and sites such as Amazon, Sephora, and Ebay to purchase items and stay connected.
Digital Brand Names
A digital brand name can be considered a form of ID, it heightens the meaning associated with ones name. If I were a brand, my digital brand name would be Bananas Closet. As strange as it may sound I would choose this brand name because it is memorable. I have found that people usually pay more attention to things that are out of the ordinary, so this name would build a social presence and arouse curiosity.
Social Media Addicts
Am I a social media addict? Yeah! I may not post or publish as much as others do but I am always looking for something new throughout all of my social media outlets. I guess you could say I surf through the internet to remain connected. I undoubtedly am always on my phone or tablet purchasing items or streaming something.
Market Segmentation's
Market segmentation is essential to adopting new strategies within social media. From this I have chosen a target audience from a business best known as Victoria Secret. The target audience for Victoria Secret displays demographic, psycho graphic, beneficial, behavioral, and geographic segmentation. This business usually targets women of all ages that need under clothing, however they do sell other products such as perfumes, lotions, body washes, and lip care. This can be seen as beneficial to consumers because of the amount of products they have available. They encourage the behavior of their consumers by understanding what they like and purchase the most. They market these segmentation's through the use of their website, Instagram, Pinterest and variety of other social media outlets. Victoria Secret is well known for its fashion shows, however they also offer fundraisers and events that can be put towards other causes. Social technology plays a huge role in the lives of these market segmentation members. In order to keep up with any sales promotions or events users have to stay connected, it can be understood as a way to keep in touch.
Chapter Synopsis
I enjoyed reading this chapter, it opened my eyes to a lot of things I never thought regarding social media. Such as the use of different segmentation's and how that plays a huge part on what people do and do not purchase or use. It also gave me a better understanding on how culture plays such a significant role on consumer behavior. This chapter helped me develop an understanding of the uses of social media within marketing and merchandising. With the rapid expansion of the internet across the globe, social media is mandatory for both of these fields to understand what a consumer truly wants and needs.
Sunday, September 4, 2016
Chapter 2: Strategic Planning with Social Media
Typical Marketing Plan vs. Social Media Marketing Plan
What I like most about this chapter is how it thoroughly outlines the true differences and similarities between these two marketing plans. From what I have read I now understand that a typical marketing plan and a social media marketing plan are very closely related. A typical market plan is written and formalized. It details the product, price, distribution, and promotional strategies that can be used. Social media market plans are very similar however, they incorporate more of the corporate culture and can be leveraged unlike a traditional market plan. They both develop a consistent message about the product, however social media marketing plans use more SWOT analysis before they are finalized to get people talking about the product or service.
7 Steps of Social Media Marketing
Social media marketing plans consist of a 7 step process. Of these seven steps I have found two strengths and two weaknesses for each. My strengths correlate with steps 1 and 3. Step one discusses the basis of the situation and identifies key opportunities, where as step three gathers insight into the target audience by understanding media habits. I have always been exceptional when it comes to gathering research and understanding what people truly want or find appealing. These steps fit with my strengths because they both require active research and an understanding of the resources that actively exists. However, my two weaknesses are closely related to steps 4 and 5. After finding a target audience you have to select a social media zone or outlet to display what it is your marketing. I sometimes find it difficult to utilize social commerce applications, especially ones that are new. I am in know way a technical person, and these steps require a substantial amount of understanding about developing social media activities that support your promotion.
Favorite Company Website
My favorite company website is Sephora, I could browse on there all day! Sephora is all about marketing so their social media zones consist of social communities and social publishing . They use outlets such as SnapChat, Pinterest, and Instagram. This can be deemed appropriate for their target audience considering the amount of products Sephora has not only in makeup but in skin care also. Because of this their target audience doesn't necessarily have a specific age group but a very social one making the use of these social media zones effective.
Social Media Campaign
While identifying Sephora as my favorite brand I have found their campaign called LockIT associated with Kat Von D to be one I would like to take part in. This campaign promotes the use of cruelty free beauty against animal testing. Campaigns like this invite people to participate by reflecting that its going towards a worthy cause. This campaign includes shared technologies by making sure my activities are shared with the rest of the network through hashtags. After, you buy or use a product associated with this campaign posting it with a hashtag allows others to see you have participated.
Bad Brand Marketing
Although there are many brands that take advantage of the use of social media, there are some who unfortunately don't. One of the worst social media users I have found is Dollar General. As we all know dollar general stands for convenience! It's the store most people go to when they want to grab something quick and for a good price. However, their social media outlets do not display that. As convenient as dollar general is they should take more pride in their social media sites by adding prices and promotions on products you can find in store.
-Lauryn
What I like most about this chapter is how it thoroughly outlines the true differences and similarities between these two marketing plans. From what I have read I now understand that a typical marketing plan and a social media marketing plan are very closely related. A typical market plan is written and formalized. It details the product, price, distribution, and promotional strategies that can be used. Social media market plans are very similar however, they incorporate more of the corporate culture and can be leveraged unlike a traditional market plan. They both develop a consistent message about the product, however social media marketing plans use more SWOT analysis before they are finalized to get people talking about the product or service.
7 Steps of Social Media Marketing
Social media marketing plans consist of a 7 step process. Of these seven steps I have found two strengths and two weaknesses for each. My strengths correlate with steps 1 and 3. Step one discusses the basis of the situation and identifies key opportunities, where as step three gathers insight into the target audience by understanding media habits. I have always been exceptional when it comes to gathering research and understanding what people truly want or find appealing. These steps fit with my strengths because they both require active research and an understanding of the resources that actively exists. However, my two weaknesses are closely related to steps 4 and 5. After finding a target audience you have to select a social media zone or outlet to display what it is your marketing. I sometimes find it difficult to utilize social commerce applications, especially ones that are new. I am in know way a technical person, and these steps require a substantial amount of understanding about developing social media activities that support your promotion.
Favorite Company Website
My favorite company website is Sephora, I could browse on there all day! Sephora is all about marketing so their social media zones consist of social communities and social publishing . They use outlets such as SnapChat, Pinterest, and Instagram. This can be deemed appropriate for their target audience considering the amount of products Sephora has not only in makeup but in skin care also. Because of this their target audience doesn't necessarily have a specific age group but a very social one making the use of these social media zones effective.
Social Media Campaign
While identifying Sephora as my favorite brand I have found their campaign called LockIT associated with Kat Von D to be one I would like to take part in. This campaign promotes the use of cruelty free beauty against animal testing. Campaigns like this invite people to participate by reflecting that its going towards a worthy cause. This campaign includes shared technologies by making sure my activities are shared with the rest of the network through hashtags. After, you buy or use a product associated with this campaign posting it with a hashtag allows others to see you have participated.
Bad Brand Marketing
Although there are many brands that take advantage of the use of social media, there are some who unfortunately don't. One of the worst social media users I have found is Dollar General. As we all know dollar general stands for convenience! It's the store most people go to when they want to grab something quick and for a good price. However, their social media outlets do not display that. As convenient as dollar general is they should take more pride in their social media sites by adding prices and promotions on products you can find in store.
-Lauryn
Chapter 1: The Horizontal Revolution
Do you consider yourself a digital native?
After reading and analyzing this chapter, I can admit that I am definitely a digital native. I for one am constantly checking all of my social media outlets, text messages, and emails the moment I wake up and before I go to sleep at night. In this day and age you have to keep up, there's always something new to find!
What is social media?
It's clear the internet is now the backbone of society, it connects us in new ways every time we use it. From my understanding social media is the biggest outlet on the internet. It has created a rapidly advancing environment and continues to do so through cultivation.
Are you a responsible active participant of the social media world?
Every day the influence of social media becomes larger as more people join and participate in online communities. Through synchronous and asynchronous interactions I believe that I am an active participant in the social media world. However, for individuals who are not as connected ways to become more involved in this rapidly expanding "social media life" would be to join as many outlets as possible that are of interest, and to understand the culture of participation.
Have you ever participated in crowd funding?
I for one have never participated in crowd funding but I do support it if its concerning a worthy cause. I have seen people on youtube participate in crowd funding but never thought to do it myself. However, I ever see something worth funding on my social media I will definitely participate.
Have you ever used social media as a venue to complain about your bad experience/service with a brand/business?
ABSOLUTELY! I am all about giving people feedback and this is one of the best ways to do it. I have an active account on google that I use to write reviews about experiences I have had at restaurants, stores, and living properties. Most of the reviews I write are apprehensive but I have had a few bad apples! Mostly in restaurants with awful service or terrible food. I also use this to my advantage before trying a new place. If I read a lot of bad reviews on it I more than likely will not waste my time trying it. I will say I hope the reviews I do write help others as much as theirs helps me!
-Lauryn
After reading and analyzing this chapter, I can admit that I am definitely a digital native. I for one am constantly checking all of my social media outlets, text messages, and emails the moment I wake up and before I go to sleep at night. In this day and age you have to keep up, there's always something new to find!
What is social media?
It's clear the internet is now the backbone of society, it connects us in new ways every time we use it. From my understanding social media is the biggest outlet on the internet. It has created a rapidly advancing environment and continues to do so through cultivation.
Are you a responsible active participant of the social media world?
Every day the influence of social media becomes larger as more people join and participate in online communities. Through synchronous and asynchronous interactions I believe that I am an active participant in the social media world. However, for individuals who are not as connected ways to become more involved in this rapidly expanding "social media life" would be to join as many outlets as possible that are of interest, and to understand the culture of participation.
Have you ever participated in crowd funding?
I for one have never participated in crowd funding but I do support it if its concerning a worthy cause. I have seen people on youtube participate in crowd funding but never thought to do it myself. However, I ever see something worth funding on my social media I will definitely participate.
Have you ever used social media as a venue to complain about your bad experience/service with a brand/business?
ABSOLUTELY! I am all about giving people feedback and this is one of the best ways to do it. I have an active account on google that I use to write reviews about experiences I have had at restaurants, stores, and living properties. Most of the reviews I write are apprehensive but I have had a few bad apples! Mostly in restaurants with awful service or terrible food. I also use this to my advantage before trying a new place. If I read a lot of bad reviews on it I more than likely will not waste my time trying it. I will say I hope the reviews I do write help others as much as theirs helps me!
-Lauryn
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