Chapter 6: Social Publishing

SEO & SMO

SEO and SMO go hand and hand, they both require components that are used to maximize factors to obtain the highest result. SEO is the process of modifying content, such as a sites characteristics or connections. SMO ties with this by making the content more visible for viewers on a specific social media platform. After researching both of these forms of optimization I found a website that complies with these factors.

Nordstrom.com, is a great example of SEO, and SMO. This site has high search engine rankings and connections. By optimizing the value of their content through the use of tabs makes the site very efficient for users. They also include share tools, for other sites such as Facebook, Pinterest, Twitter, and Instagram for users to promote items that they like. However, this site could be optimized further by condensing some of the tabs offered. By putting things in a joint category users can maneuver around the website easier instead of having to click on 4 or 5 tabs to find exactly what they are looking for.

Keywords
After reviewing this site I found a few keywords that would be good tags to use, such as affordability, clearance, new items, skin care, and women/men's clothing. I also decided to research a few of these keywords on a regular search engine and I found that Nordstrom popped up on the first page of rankings for women and mens clothing. I believe this makes the site more successful by increasing its credibility because people usually click on what they see on the first page. The other sites offered differed in that they were only online sites. Nordstrom has both in store and online usage making it more influential when conducting a real search.